By the end of January 2020, Metro Vancouver began to enter the earliest stages of the COVID-19 pandemic, and the implementation of broadening containment strategies had an immediate impact on the travel and hospitality sector. Task Force membership understood and fully supported science-based decision-making, and our members in hotels, food service, event hosting, and many other areas of the visitor economy, scrambled to ensure compliance with the B.C. government’s Pandemic Provincial Co-ordination Plan.
While health directives were – and continue to be – driving public policy, questions were raised regarding the toll containment would take on individuals, their businesses and various sectors, as well as on municipal and provincial revenues. In order to clearly quantify the impact of B.C.’s COVID-19 response on the visitor economy, the Task Force’s Impact Assessment Working Group began working immediately and collaboratively with a range of regional and provincial marketing and business organizations to gather and provide accurate data with a focus on Metro Vancouver’s tourism and hospitality industries.
The research conducted by the Impact Assessment team supported creation of an initial Impact Assessment Fact Sheet, as well as an updated infographic, quantifying the sector’s losses as of May 25, 2020. Currently, the team is supporting three other Task Force Working Groups, as focus has shifted from containment through response and in to recovery and resilience.
WORKING GROUP MEMBERS
|Destination British Columbia – Chair|
|BC Hotel Association|
|Destination British Columbia|
|Vancouver Economic Commission|
GOALS AND OBJECTIVES
- Advocate for measures that support the Metro Vancouver tourism and hospitality industry;
- Develop and update overall estimates of the impact of COVID-19 on the Metro Vancouver tourism industry;
- Develop sector by sector estimates, as needed;
- Leverage and customize scenarios for the evolution of COVID-19 being developed by
- Destination Canada and Destination BC for the Metro Vancouver tourism industry;
- Leverage and customize the work that Destination Canada and the provincial tourism organizations are doing to identify early signals of recovery to inform marketing tactics ;
- Liaise with provincial and national groups to ensure consistency of methods and estimates ;
- Meet the other information needs and support the work of the other sub-committees.
- Scan, access and evaluate information on impacts being gathered by others – i.e. BCHA, BC Chamber of Commerce, Destination Canada, YVR, Vancouver Attractions Group, the Port Authority, any government sources we can access, etc.;
- Determine if there are critical information gaps and, if so, how to fill them;
- Utilize the scenarios for the evolution of COVID (how long it will last and the restrictions on business (and other) activity that will be imposed by government) and the economy (what shape it will be in, how rapid (or not) will the recovery be, how many businesses will survive, etc.) that are being developed by Destination Canada, Destination BC and Tourism Vancouver and apply them to Metro Vancouver;
- Develop estimates of the current impact and likely impacts of the scenarios developed above for Metro Vancouver’s tourism industry and share with the other sub-committees;
- Take the work being done by Destination Canada, Destination BC and other provincial tourism organizations (in concert with Google and others) to identify early signals of recovery to help inform the work of the Recovery Sub-Committee;
- Respond to other information needs as identified by the other sub-committees.